At Iceberg Web Design, you get to have a dedicated partner with an invested team working for your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Heather Erickson, our SEO Content...Read More
When you work with Iceberg Web Design, you get to have a dedicated partner with an invested team in your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Hattie McCoy,...Read More
You’re a savvy business owner. You know that an updated website is needed to reach your target market, bring in leads, and grow your business. You have been agonizing over this for months, maybe years, but continually run into barriers that prevent you from improving your business website. We’ve talked with thousands of small business...Read More
At Iceberg, we love to read about ways to do business better, whether marketing, sales, content writing, development, and design, or being part of a team that does all of the above. We even have a book club where we read and discuss a book that will hopefully help us grow together. This benefits our...Read More
In 2019, Black Friday brick-and-mortar retail sales fell by 6.2% from sales in 2018. During that same time, brick-and-mortar sales on Thanksgiving Day rose 2.3%, which explains some of the run-off. It should come as no surprise that the real hit came from online sales. Many department stores’ sales dropped by 25%, while Amazon’s rose...Read More
Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some things to keep in mind when gathering and...Read More
Every morning you get up and throw on some clothes. Your sense of style has likely been shaped over time. Perhaps you are eclectic, fun, all-business, feminine, or downright casual. Whatever your style, it is an outward expression of you, a message you send to the world about your personality and what you value. Your...Read More
A mission statement defines your goals as an individual or those of your organization or company. Sharing your mission with the world and explaining what the future holds for you or your brand will help you forge more meaningful connections with your prospective and current customers. It lets them know what you are about when...Read More
We’ve written about Google My Business (GMB) before, and today, we are answering some of the frequently asked questions we get about this useful, but often-neglected, business tool. Do I need a Google My Business profile? Not necessarily. You may have a business where your online strategy is not focused on generating new leads; perhaps...Read More
Why Isn’t My Website Showing Up on Google? This is a question we frequently get asked after launching a new website. To answer this question, let’s dig into how Google search indexing works and how websites interact with search engines. The Search Index A search index is basically a catalogue of all the websites that...Read More
