Iceberg Case Study | Wapiti

Wapiti Inc.

Custom Website Design | Custom Website Development | E-Commerce integration

Wapiti is a Minnesota Local Elk Farm that is a Service-Disabled Veteran-Owned Business. The farm combined science-based research with the healing properties of nature and created their Elk Velvet Antler Supplements.

Wapiti Labs

Services Provided:

Website Design Icon

Custom Website Design

Website Development Icon

Website Development With Import/Export Tool

Ecommerce Icon

E-Commerce Integration

Hosting Maintenance Icon

Hosting & Maintenance

The Challenge

Unorganized & Didn’t Fully Emphasize What They Had to Offer

The previous version of Wapiti’s website lacked accessibility for all users and the customer shopping experience was disorganized. Basic accessibility flaws and problems with color contrast made it challenging to interact with the brand.

The Solution

Brand Awareness, Categorization, and Accessibility

We implemented product categorization, product education, and website-wide emphasis on their brand and mission to address these problems. The best user experience would result from making appropriate categories because there were numerous users to consider. Some customers might be buying items for themselves or their pets. There is also the case of the wholesaler customer, who uses a totally different purchasing strategy.

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