Iceberg Case Study | Wapiti

Hancock Dental Arts

Optimized content creation | Shipping Integration | Hosting & Maintenance

Hancock Dental Arts is a boutique dental lab located in Eden Prairie, Minnesota, with a well-established reputation for excellence. Their passion is creating the most beautiful porcelain veneers and providing a seamless experience to there dental partners.

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Services Provided:

Icon Location On Globe

Shipping Integration

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Custom Content Writing

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Hosting & Maintenance

The Challenge

Design a Website That Matches Their Artistry

Hancock Dental Arts is a business-to-business provider of services to other dental practices. Hancock desired an easy approach to send a case, either digitally or traditionally, to assure the client’s success. Hancock is also a well-known lab; the goal was to apply the design as credible and respectable.

The Solution

Unique Black & White Design, and Shipping Integration

We started optimizing content so that it would rank well in search engines. Then we concentrated on the design by leaving plenty of negative space. Because it is a black and white design, color contrast must be considered for accessibility. Customers can also request a prepaid shipping label directly from the website.


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