Hancock Dental Arts is a boutique dental lab located in Eden Prairie, Minnesota, with a well-established reputation for excellence. Their passion is creating the most beautiful porcelain veneers and providing a seamless experience to there dental partners.
Hancock Dental Arts is a business-to-business provider of services to other dental practices. Hancock desired an easy approach to send a case, either digitally or traditionally, to assure the client’s success. Hancock is also a well-known lab; the goal was to apply the design as credible and respectable.
We started optimizing content so that it would rank well in search engines. Then we concentrated on the design by leaving plenty of negative space. Because it is a black and white design, color contrast must be considered for accessibility. Customers can also request a prepaid shipping label directly from the website.